He wanted a car. But what he really, really wanted was a lowrider: a white, hardtop Chevrolet Impala with a red interior. So he started reading Lowrider magazine around in his hometown of East Los Angeles to indulge his fantasies of car ownership.
Drop it like it’s hot with these body-bouncing lowriders
Cars with Identities
A show created to answer the question of who will be carrying on the culture and the passion for this art form we call Lowriding. A showcase of Lowrider and Chicano inspired art, not only from Arizona locals but from all over the world. With many summer car shows being cancelled or postponed due to the Covid pandemic, these lowriders were dying to bring out their cars for a night of cruising down the Vegas Strip. Sign up today for our FREE Newsletter and get the latest articles and news delivered right to your inbox. The Lowrider Garage series cruises through the one and only famous strip of hotels and casinos known the world over to meet with one of the many car clubs that represent the Lowrider culture in the city that never sleeps.
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Lowriders are cars that express identities—social, cultural, aesthetic. With their extended bodies and low to the road roll, the cars have been a vehicle of choice for cruising, a popular pastime in many American communities since the mid-twentieth century. Lowriding puts both the cars and their riders on display. Historically, lowriders were mostly Latino men from Texas, the Southwest, and southern California. Since the s, car clubs and family members have converted older cars for cruising, shows, and competition at events, as they still do today. See more. The mobile masterpieces made by lowriders embrace art, family, and religion. The lacquered bodies of lowrider cars glow with brilliant colors, geometric patterns, religious symbols, and velvet trim. Unlike hot rods and other racing cars, lowriders were designed to parade slowly.
Los Angeles — Jerry Navarro wanted a car when he was a kid. What he really, really wanted was a lowrider: a white, hardtop Chevrolet Impala with a red interior. So he started reading Lowrider magazine around in his hometown of East Los Angeles to indulge his fantasies of car ownership. Later, when he began working in the auto industry, the magazine became a rich and vital source of information about the car world. Those days will soon be over, though. Lowrider, an icon of Chicano culture for more than 40 years that offered a mix of cultural and political content alongside photographs of unique vintage cars, will cease to print. For decades, Lowrider played a critical role in forming the culture and image of lowriding, its lifestyle and aesthetics.
